Web Development 20 Web Development Process 21 Website Pages 22-24 Finances 25 Mobile
Application 26-27
Design Specifications 28 Special Features 28 Training / Service Level Agreements 28 Summary
29
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Project Overview
Fitfeed is a startup fitness app. Like all startups, finances would be crucial in our success. So we
met with a few investment companies, but one stood out more than the rest. The company that
invested in our business in New York’s Apollo Global Management (AGM). (AGM is a leading
private equity firm that was established in 1990 and currently has approximately $190 billion of
assets under its management. Apollo Global Management has a worldwide presence and it
invests in a wide range of companies in different sectors.) Apollo Global Management saw the
vision that we were portraying as a company and wanted to help us out with an investment of
$1,000,000. Fitfeed is located at 9049 54th AVE, Elmhurst NY 11373. Our goal is to create a
fitness application for both Android and iOS platforms that can track record, and display data
relevant to a user’s activity. It will be used as a social platform to share thoughts and ideas.
Project Background
Fitfeed was created for everyone to track their fitness. We saw a need for a fitness social media.
Especially during times of pandemic. The coronavirus showed everyone that routine can be
interrupted by anything. The coronavirus started a nationwide quarantine, meaning all non-
essential businesses were closed. This included gyms, parks, and other alternative workout areas.
This app connects workout buddies and those in the neighborhood who exercise on the same
path as you. With this app, you'll be able to find personal trainers and even workout videos for
weight loss or to build muscle.